ICONIC HOME wins twice at the German Brand Award 2025
An award for design, attitude and brand identity
ICONIC HOME is proud and grateful to announce: Our brand was honored twice at the German Brand Award 2025 - as Winner in the categories "Excellent Brands: Interior & Living" and "Excellent Brands: Newcomer Brand of the Year".
The German Brand Award, presented by the German Design Council and the German Brand Institute, is one of the most important awards for successful brand management in Germany. The jury recognizes brands that impress through consistent positioning, strategic clarity, visual identity and innovation.
The Jury's Statement
The "ICONIC HOME" brand project impresses with its consistent combination of aesthetic design, sustainability and technological precision. The iconic vase models, made from bio-based PLA, rely on an impressive design language that enriches living spaces and conveys timeless elegance. Production in the company's own manufactory, coupled with a clear focus on resource conservation and the circular economy, underlines the brand's strategic foresight. This combination of design excellence and responsible production defines the benchmark for high-quality, sustainable interior objects.
Excellent brand management in the interior sector
The "Excellent Brands: Interior & Living" category recognizes companies that design and shape the living environment with strong brand identities. ICONIC HOME impressed with a holistic brand approach that combines design quality, sustainability and technological innovation.
The award in the "Newcomer Brand of the Year" category recognizes the special achievements of young brands that have established themselves on the market within a short space of time with a strong visual identity, clear value profile and striking product design. For ICONIC HOME, this recognition is a significant milestone and a confirmation of the path it has taken.
A brand with attitude - What makes ICONIC HOME special
ICONIC HOME was founded with the vision of creating design objects that not only inspire through their form, but also embody a clear attitude. The focus is on our vases - manufactured in Germany in the company's own design factory using high-precision 3D printing from bio-based PLA, a sustainable material.
The vases are characterized by their unique design language: A play of light and shadow that opens up new dimensions depending on the viewing angle. They are objects with depth, not only visually but also conceptually. The unusual surface structure gives the vases their iconic effect - a reinterpretation of the classic vase as a sculptural, contemporary design object.
This design quality has been recognized not only nationally but also internationally. ICONIC HOME vases have been awarded some of the most important design prizes worldwide, including:
- Red Dot Design Award
- iF Design Award
- German Design Award
- Green Good Design Award
- A' Design Award
These awards underline the demands that ICONIC HOME places on its products and on itself: perfect design, responsible production and a clear, credible brand attitude.
The logo: a symbol of clarity and character
The ICONIC HOME logo, which is more than just a graphic identifier, also deserves special attention. The reduced lines are based on the striking silhouette of the Straight vase, the first model in the collection. In its clarity, it sums up the brand's central design principle: reduction, precision and expressiveness.
It combines the organic design language of the products with a modern, geometric design approach and symbolizes the brand's claim to combine aesthetics and substance.
Holistic brand approach - from product to communication
ICONIC HOME sees itself not only as a product brand, but also as a design approach. From the use of materials and sustainable production to
ICONIC HOME is not loud or obtrusive, but relies on restraint, clarity and presence - characteristics that are reflected both in the product design and in the brand communication.
An outlook
The double award at the German Brand Award is a great honor for ICONIC HOME - and at the same time an incentive to consistently continue on the path we have chosen. We would like to thank the German Brand Institute for this recognition and see the award as confirmation of our goal of combining contemporary design with a sense of responsibility and a clear brand profile.
ICONIC HOME offers a home for all those who see design not as a trend but as an attitude.
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